CES 2018: Beauty Brands Get Personal With Wearable Tech, AR and Voice
‘Mirror, mirror on the wall—who’s the fairest in the exhibit hall?’ Beauty brands are once again out in force at CES 2018, with many at CES Unveiled, harnessing cutting-edge technology to make personal care even more personal—and smart.
A year ago at CES, global beauty leader L’Oréal made headlines by announcing the world’s first smart hairbrush, offering a data-driven method to produce better brushing, and haircare, that was billed as the Kérastase Hair Coach Powered by Withings and won a CES innovation award.
Once again proving that being a geek is chic, L’Oréal is back at CES, harnessing its R&D expertise to transform beauty routines—as it has done for decades. Having developed of the first commercial sunscreen in 1935, L’Oréal is honoring its 80-year heritage of sun safety by debuting UV Sense at CES 2018, which marks its first foray into wearable tech.
The battery-free electronic UV sensor (at top) is a tiny patch that you can stick on your finger nail. It’s NFC-enabled so you can scan it with your phone to retrieve the UV data it’s collected, and will work with both Android and iOS phones. It’s less than two millimeters thick and nine millimeters in diameter, and can be worn for up to two weeks on (preferably) a thumbnail—of any gender.
It’s being released with the award-winning My UV Patch. Both products offer consumers critical UV safety information and will be available fromLa Roche-Posay, L’Oréal’s leading dermatological skincare, brand later this year.
La Roche-Posay has given away more than one million of the My UV Patch stretchable skin sensor monitors to consumers in 37 countries since 2016. Now updating its original patch, the improved UV Sense sensor enables deeper monitoring of UV exposure, storing up to three months of data at a time to show sun damage over time with real-time updates. While not replacing a dermatologist, it augments a healthy skin care routine and keeps the user engaged in his or her skin health.
“L’Oréal research shows that overexposure to UV rays is a top health and beauty concern of consumers worldwide,” stated Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator, in a CES 2018 press release. “With this knowledge, we set out to create something that blends problem-solving technology with human-centered design to reach even more consumers who require additional information about their UV exposure. Whenever we develop a new technology, our goal is to make an enormous global impact by enhancing consumers’ lives.”
Johnson & Johnson’s Neutrogena is at CES to demonstrate its branded skincare tech: Neutrogena Skin360 and SkinScanner, powered by FitSkin. The goal is to demystify skincare by tracking consumers’ skin health while providing personalized skincare advice.
The Skin360 app and SkinScanner tool that work together to measure what’s happening below the skin’s surface. They can track pores, fine lines, wrinkles and moisture levels. Each scan generates a Skin360 Score, offering analysis with a recommended skin care routine and products best suited unique to the user’s skin type and issues.
“Shopping for skincare products can be an overwhelming and confusing experience for our consumer because she is uncertain about what her skin really needs,” said Sebastien Guillon, Global President of Beauty, Johnson & Johnson Consumer, in a CES press release. “Smart and connected technology helps us provide our consumer with personalized analyses and information she needs in real time so she can make decisions that will help her achieve her best skin ever.”
The SkinScanner tool fits over a smartphone and is built with 12 high-powered lights, a 30x magnification lens, and highly-accurate sensors to capture the size and appearance of pores; the size and depth of fine lines and wrinkles; and measures the skin’s moisture levels.
The Neutrogena Skin360 app and SkinScanner tool will be available later this year for $49.99 exclusively via Neutrogena.com.
Made in Taiwan, HiMirror has been named a CES 2018 Innovation Awards Honoree for its HiMirror Mini, which will be available in the U.S. by September. It’s being called the first voice-activated smart mirror, and also offers personalized skincare analysis based on the condition of the user’s skin, local weather conditions and more.
To make looking in the mirror productive for the mind and body, HiMirror features an entertainment center with news stories, music, ambient make up lighting, video tutorials and a virtual make up feature and a mobile app lets users track and tweak skincare on the go.
HiMirror keeps an ongoing record of the user’s skin to track goals and the results of products used, so it’s not wedded to a particular brand of beauty products. It also allows users to provide feedback on products used efficacy. A user’s collection of skincare products can be scanned into the system through a virtual “My Beauty Box” by barcode, with reminders sent for any product expirations.
Priced at $249 and approximately 13.31 x 9.02 inches, with a 10.1″ TFT LCD panel adjustable for optimal and accurate lighting, the HiMirror Mini is equipped with Amazon Alexa-enabled features, privacy facial and voice recognition account access and a noise cancellation microphone.
“HiMirror is a technology-driven beauty tool and one of the first in its market to truly revolutionize the modern beauty routine,” said Simon Shen, CEO of Taipei-based New Kinpo Group. “We know consumers will make HiMirror and its accessories an essential part of their beauty and wellness regimen and we are excited to add the more portable and easy-to-use HiMirror Mini to our already outstanding product portfolio.”
In other beauty products at CES, Romy Paris is promoting its ‘miniaturized laboratory’ that creates a personalized skin care serum daily along with a beauty coaching app that takes your environment, activities, and sleep habits into consideration. The $800 ‘cosmetic formulator’ and personal cosmetics lab uses technology similar to the cold extraction used in a juicer and a multi-user mode creates individual serums for different people in the household.
Kohler is showcasing its Verdera Voice Lighted Smart Mirror, part of its Kohler Konnekt suite, starting at $999. Voice-enabled with Amazon Alexa, a user can stream music, get weather updates and use voice commands to control lighting, and for night, the mirror serves as a motion-activated night light that brightens for handwashing.
Schwarzkopf Professional says its SalonLab tool is a ‘game-changer in hair analysis.’ The SalonLab handheld device measures inner hair condition and moisture level and even identify true hair color. An accompanying app is AR-ready to virtually see how different hair colors look.
Age-defying and beauty-enhancing, the market for smart products that give Mother Nature a little help is just beginning to mature.